©2018 by SOUTH BLOCK

South Block to Celebrate Grand Opening Block Party of its 10th location!


Arlington born and bred local juice bar announces Grand Opening Block Party for it’s 10th location which will be in Rosslyn!


Arlington, VA (August 22, 2019) - Locally grown South Block, known for amazing acai bowls, smoothies and cold pressed juice, celebrates its tenth location with a Grand Opening “Block Party on Saturday, September 7th in Rosslyn. South Block is continuing its mission to “Build Healthier Communities... One Block at a Time!” The Rosslyn location sits right next to BASH boxing at 1550 Wilson Boulevard. The 1300 square foot space, once occupied by neighborhood staple Cafe Asia, is paid homage to through a store mural created by local artists MasPaz and CheLove


“It is so surreal to be opening store number ten. I cannot thank the community enough for their support. So many of you are part of “The Block” and have played a major part in shaping South Block into what it is today. We are #OneBlock! When I opened my first location, I had no idea what to expect. I’m am still not sure what the future holds... but I am enjoying the journey! I just hope my story inspires others to pursue their passions and follow their hearts.” said South Block owner and Northern Virginia native, Amir Mostafavi


South Block’s “good vibe tribe” will be out in full force at the Grand Opening “Block Party” on Saturday, September 7 at 9:00 a.m. The first 100 “Block Party” attendees will receive a swag bag complete with a reusable smoothie cup, sunglasses, and some fun surprises from local community partners. There will be plenty of fun surprises for all who attend while a live DJ keeps the good vibes rolling! 


WHO: South Block Rosslyn

WHAT: South Block Rosslyn’s Grand Opening “Block Party”

When: Saturday, September 7, 2019 at 9:00 a.m. (Store opens to the public on Monday, August 26).

WHERE: South Block | 1550 Wilson Boulevard, Arlington, VA 22209


All proceeds on September 7 will go to South Block’s fundraising initiative, Fruitful Planet, to support the Arlington Food Assistance Center (AFAC), a community-based non-profit that provides supplemental groceries to Arlington neighbors in need. South Block created Fruitful Planet as a way to give back to those in need and build healthy communities. “We believe that small acts can make a big impact! The Arlington community has been so great to South Block… we want to do everything we can to support the community and show love back said Mostafavi. 


South Block’s Rosslyn location will have a soft opening starting August 26 and will be open weekdays 7:00 a.m. to 8:00 p.m. and weekends 9:00 a.m. to 5:00 p.m. Download South Block’s mobile app to order ahead + get rewards... also access their secret “Underground Menu”, including a new BE YOU BOWL (Build-Your-Own Acai Bowl)!


For press inquiries contact: Sam Moss, sam@southblockjuice.com